The Roach.
The Roach was designed from a different starting point. It is purpose-built for real jobsite conditions, including shared use, long shifts, rental fleets, rough environments, and constant handoffs.
BUILT FOR UPTIME
Durable, serviceable, and looks good on day 1,000
Distilled design paired with jobsite essentials
Crafted to maximize ROI
STRONG WHERE IT MATTERS
Construction-grade materials and components
Airless tires and solid axles
SMART WHERE IT COUNTS
Solar-supported electric power, with onboard generation
Integrated telematics, tracking, and access control
Powered, visible, and controlled as a fleet asset
DESIGN PRINCIPLES
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NO EXTRA MOLECULES
If it’s on the vehicle, it earns its place.
No ornamental complexity or unnecessary parts.
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DESIGN OUT THE FAILURE POINTS
Remove what breaks.
Hoses. Belts. Suspension wear. Pneumatic tires.
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DISTILLED, BUT COVETABLE
Purposeful. Industrial.
Something you want to own.
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INDESTRUCTIBLE OVER TIME
Built to look good on day 1,000.
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A DIFFERENT LINEAGE
A cousin to UTVs.
A brother to construction equipment.
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FORWARD-LOOKING POWERTRAIN
Electric-first architecture.
Solar-supported. Generator-backed.
A DEEP CONNECTED PLATFORM
CONTROL
You decide how the vehicle behaves.
Set where it can go
Set how fast it can move
Control who can use it
Change rules without touching the vehicle
Trigger maintenance before something breaks
ADAPTABILITY
It gets better after it ships.
Add features later
Fix issues without recalls
Update software remotely
Tune performance over time
Keep every vehicle in sync
AWARENESS
You see what actually happened. Not just dots on a map.
What the driver did
What the vehicle experienced
What failed — and why
Patterns across jobsites
DATA
Fleet decisions backed by facts.
Usage vs schedule
Where money is leaking
Which sites stress vehicles most
Battery health over time
Trends across hundreds of units