POV: Joe Van Faasen, Chief Product Officer

In my opinion, design can be fun. The subject matter itself really doesn't matter to me when I'm approaching a design.

It's sort of like painters look at landscape, and they don't see trees and bushes and streams and rocks. They see shape and color. I have the same sort of approach when I'm tasked with helping drive design into a product.

Whether that's furniture or vehicles or connected hardware.


It's a B2B business, but along the way, there's always gonna be a human interfacing with that and touching it. So we should make sure that whether it's the unboxing and provisioning of those products, or it's the installer who's crawling under a machine to install it, just trying to take care of every single stakeholder.