POV: Joe Van Faasen, Chief Product Officer

It's a really complex, layered industry with huge rental fleets, different installers, and ownership changes of the asset itself. The OEMs. The TSPs. The tier one suppliers. Those who are building hardware. Those who are building software. Some doing both.

It's always gonna be complex, but if we can, every day, go into the office and try to make it easier on people.

• →

  Easier to buy our products
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  Easier to use them
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  Easier for people to say yes to it

That's really my goal.