POV: Ryne DeBoer, President + CEO

Profitability is meaningless if you're not doing something meaningful with it.

What we're trying to do is attract people that feel like that matters, because even as the world changes, as AI is being adopted, the way that I feel about it is that if it reduces the amount of time it takes to do our work today, it's going to free up all the time that we used to not have to be more strategic and relational.

If all of a sudden you can do your five-day workweek in three days, spend a full day on strategy, and spend another full day throughout the week on relationships, humanize yourself in a way that's uncommon.